Case Studies

Case Study

Bidstream Optimizer is a powerful product, one that helps our clients achieve a variety of busines goals. Some of the most common Bidstream Optimizer strategies implemented by our clients include the following:

• Maximizing the revenue generated by their infrastructure
• Minimizing their infrastructure costs
• Removing arbitraged or duplicated bid requests
• Removing fraudulent bid requests

Bidstream Optimizer can execute on these strategies quickly and with minimal disruption. Results are immediate. Let's look at some examples of these strategies at work.

1. Maximizing the revenue for a given infrastructure

Limitations on infrastructure capacity can hinder growth. Often a client will find themselves with the untapped demand, but it lies fallow until they can expand. Bidstream Optimizer can monetize this demand with no increase in infrastructure cost by intelligent filtering of the bidstream. Bid requests with minimal potential for revenue are filtered out, leaving a more potent bidstream flowing through the existing infrastructure. Let's look at an illustration:

In the example above, the greater the filter rate, the greater the QPS (and potential revenue!) the client can expose themselves to. Filtering cuts back dramatically on costs, but only moderately on revenue, increasing profit with every unproductive bid request that's filtered out.

2. Minimizing infrastructure costs

Other clients may not have as many opportunities for revenue growth, but instead want to cut down on the cost of their existing bidstream.

In the example above, the greater the filter rate, the lower the bidstream cost (QPS) the client incurs. As in the case of maximizing revenue, filtering cuts back dramatically on costs, but only moderately on revenue, allowing for a dramatic scaleback in infrastructure.